Our favorite bits of storytelling aren’t just fun to read or watch; they engage and compel us through how they approach their topics, present themselves, or elicit a below-the-surface response from their audience.
Rather than judge subjects on a one-size-fits-all stacle, I hope to get on their level and dig into the same ideas that they’re digging into. Engage in a bit of “that-makes-me-think-of”.
Because you can have a neat thing without it necessarily being a great thing – and the former is almost always worth a longer look and sticks with you better in the end.
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